1d ago
Product marketing manager
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Drive product go-to-market strategy, messaging, and launch execution to grow adoption, revenue, and customer value.
Key Performance Indicators- Create positioning and messaging for target segments
- Own go-to-market plan and launch execution
- Increase adoption and qualified pipeline
- Improve conversion via pricing and offers
- Track KPIs and report impact regularly
Required Qualifications
- Bachelor’s degree in business, marketing, or related field
- 3+ years in product marketing or related GTM roles
- Proven experience with launches and product positioning
- Strong understanding of customer research and competitive analysis
- Experience working cross-functionally with product, sales, and marketing
- Market and competitive analysis
- GTM planning and campaign execution
- Product messaging and enablement content
- Pricing/packaging strategy
- Analytics (KPIs, funnel, dashboards)
- Strategic thinking and prioritization
- Cross-functional leadership
- Customer empathy and insight synthesis
- Clear written and verbal communication
- Stakeholder management
Posted by Jobsforhumanity on their own careers page — you apply directly, no recruiter in between. View original / apply →