Head of CRM

We are looking for a Head of CRM to take full ownership of CRM operations, strategy, and team leadership across the expanding iGaming business. In this role, you’ll be entrusted with ensuring seamless campaign delivery, operational reliability, and sophisticated segmentation - actively driving measurable improvements in CRM effectiveness, scale, and cross-team collaboration.

Key Responsibilities:

• Oversee the planning and implementation of CRM campaigns tailored to customer lifecycle stages, always refining for business results.

• Work closely with marketing, analytics, product, and technical colleagues to address challenges, identify solutions, and elevate performance across all CRM activities.

• Maintain rigorous standards in audience segmentation, targeting accuracy, and campaign process integrity.

• Continuously analyze CRM system performance, platform KPIs, and service levels, compiling insights for internal stakeholders.

• Draw actionable conclusions from campaign metrics and trends for ongoing optimization and commercial growth.

• Take a leadership role as the primary point of contact for operational and technical CRM issues, ensuring timely and coordinated response.

• Conduct deep-dives on recurring operational challenges, enabling the team to implement effective, lasting improvements.

• Support and nurture CRM support and execution teams, raising technical standards and fostering a culture of continuous learning.

• Lead initiatives related to onboarding, training, and process change, ensuring successful adoption of new systems or best practices.

• Evaluate current and emerging CRM platforms, workflow tools, and automation solutions to increase stability, scalability, and efficiency.

Requirements:

• Significant experience leading CRM functions, customer lifecycle management, or marketing technology, ideally in a senior operational or leadership role.

• Proficient in the use and optimization of major CRM platforms (Salesforce, HubSpot, Braze, etc.).

• Track record of managing cross-functional teams and collaborating with technical and business stakeholders.

• Strong data mindset—confident in translating platform and campaign analytics into actionable business initiatives.

• Hands-on background in CRM service delivery, workflow refinement, and troubleshooting operational issues.

• Excellent leadership, communication, and project management skills.

• Expertise in optimizing business processes, documenting workflows, and enabling scalable operations.

• Awareness of privacy regulations and marketing compliance, including GDPR or similar frameworks.

• Capable of switching between strategic oversight and hands-on execution within fast-evolving environments.

Preferred Qualifications:

• Experience with marketing automation, customer journey mapping, and experimentation frameworks such as A/B testing.

• Familiarity with API integration and multi-system marketing technology stacks.

• Analytical capabilities with SQL, Excel, or similar tools for CRM data analysis.

• Background in regulated, data-intensive industries such as iGaming, sports betting, or fintech.

What’s in it for you:

• Performance-based bonus structure

• Comprehensive insurance package

• Generous vacation and paid time off

• Supportive, achievement-oriented company culture

• Genuine opportunities for professional progression and skill-building in a rapidly growing business