Country manager

We are looking for an experienced professional to take on the Country Manager role within a fast-paced iGaming environment. In this position, you will be responsible for building the brand’s presence within a specific market from scratch or strengthening an existing setup, while forming and leading a local team in one of the following regions: Europe, Turkey, Canada.

You will oversee traffic, product, payments, and reputation management in close collaboration with central office teams.

Experience working within a .com operating model is essential for this role.

The Country Manager will act as the full P&L owner for the GEO. This is not a purely marketing, operational, or product-focused position - it combines all three areas into one highly autonomous role. Reporting directly to the CEO/COO, you will take full ownership of the GEO’s performance, from first deposit metrics through to overall unit economics.

The role is fully remote.

Requirements:

Must-have

• 3+ years of experience in iGaming across affiliate, traffic, product, or country operations

• Strong understanding of .com economics, including CAC, LTV, NGR, and affiliate revshare models

• Experience launching and scaling operations in one of the following markets: Europe, Turkey, Canada

• Experience working with PSP/payment infrastructure within offshore verticals

• Experience building and managing local teams, including hiring, onboarding, and KPI management

• Strong analytical mindset with the ability to work with dashboards and build actionable hypotheses

• Understanding of CPA/revshare mechanics and affiliate tracking platforms such as Affise, Tune, Cellxpert, etc.

• Languages proficiency: Upper-intermediate level of English

• Experience working with streamers and influencers within the iGaming sector

Nice to have

• Understanding of crypto payments and on-ramp solutions

• Experience with Responsible Gaming and compliance processes

• User-level knowledge of BI tools such as Tableau, Looker, or Power BI

• Experience in crisis communications and working with review platforms

Responsibilities:

• Take full ownership of the GEO’s P&L and overall market performance, reporting directly to the CEO/COO

• Build and scale the brand presence within the target market, either from scratch or by improving an existing setup

• Manage and coordinate local operations across traffic acquisition, product localization, payments, CRM, VIP, support, partnerships, and reputation management

• Conduct audits of core metrics, domains, payment infrastructure, affiliate setup, and operational processes

• Drive user acquisition activities with a strong focus on affiliate traffic and FTD growth targets

• Oversee CRM and retention initiatives, including reactivation campaigns and local communication channels

• Develop and manage VIP programs with a focus on increasing GGR contribution from VIP players

• Ensure customer support performance meets agreed SLA, FRT, CSAT, and FCR targets

• Coordinate local partnerships, influencer collaborations, media plans, and brand positioning activities

• Build, onboard, and manage local teams while monitoring operational efficiency and employee engagement

• Monitor market competition and prepare regular competitive intelligence reports

• Lead reputation management activities, including review platform monitoring and crisis response coordination

• Work closely with HQ functions including Product, CRM, Finance, Legal, and Tech teams

• Track and optimise key business KPIs including FTD, LTV/CAC, retention, NGR, VIP share, payment uptime, support CSAT, and brand sentiment

What's in it for you:

• Direct collaboration with the CEO/COO and fast decision-making processes

• Full ownership of the GEO, including P&L, team, and strategic direction

• Dedicated budgets for affiliates, influencers, and infrastructure with a high level of autonomy

• Support from experienced central office teams across Product, CRM, Finance, Legal, and Tech

• Transparent KPIs and clearly structured growth phases

• Fully remote setup with a flexible schedule