Senior Digital Strategist

Agency:

Job Function:

Job Subfunction:

Job Description:

Ptarmigan Media, part of Omnicom Media Group, is a leading global services media agency with unparalleled expertise in the Financial Services sector. We specialize in helping B2B and B2B2C financial brands navigate a complex marketplace through innovative, highly strategic media solutions. Our people are at the heart of everything we do, driving our expertise, technology, and success across more than 80 global financial services clients.

As our New York office continues to grow, we are seeking an experienced, detail-oriented Senior Paid Search Strategist with a strong background in paid search activation and optimization to support several B2B-focused financial services clients.

RESPONSIBILITIES

• Independently plan, implement, manage, and optimize paid search campaigns across platforms including Google Ads and Microsoft Ads.
• Own campaign pacing and budget management to ensure investments are allocated effectively and performance is optimized toward defined objectives and KPIs.
• Analyze campaign performance, identify trends, and provide actionable insights and recommendations to internal teams and clients.
• Execute, activate, troubleshoot, and optimize campaigns while ensuring adherence to platform best practices and quality standards.
• Coordinate directly with clients and external partners to ensure campaign setup, tracking, and measurement follow established processes.
• Maintain a high level of diligence, attention to detail, and quality control throughout the campaign lifecycle.
• Manage budget forecasting, planning, and ongoing monitoring across assigned campaigns and accounts.
• Collaborate with account and strategy teams during planning, activation, and performance review phases, contributing recommendations based on campaign performance and platform expertise.
• Lead day-to-day paid search discussions with internal teams and clients, providing clear performance updates and recommendations in partnership with the Search Manager and account teams.
• Build and maintain relationships with publishing and platform partners to identify opportunities to improve campaign performance.
• Support the development and implementation of paid search best practices and identify opportunities to improve processes and operational efficiency.
• Provide guidance and support to junior team members when needed, helping maintain consistency and quality across campaign execution.

REQUIREMENTS

• Bachelor's degree required; Communications, Advertising, or Marketing preferred.
• 3–5+ years of paid search experience, preferably within an agency environment managing multiple clients.
• Demonstrated experience independently managing paid search campaigns, including planning, activation, optimization, budget management, and reporting.
• Strong analytical skills with the ability to evaluate campaign performance, identify opportunities, and translate data into actionable recommendations.
• Advanced proficiency in Google Ads and Microsoft Ads; experience with Google Analytics 4 and conversion tracking preferred.
• Advanced skills in Microsoft Excel, PowerPoint, and Word.
• Familiarity with industry tools such as DDS/Prisma, Comscore, Nielsen, AdViews, eMarketer, or similar platforms.
• Strong understanding of paid search best practices, bidding strategies, campaign structure, and performance optimization.
• Comfortable analyzing complex marketing data and communicating insights to internal teams and clients.
• Strong aptitude for math and a solid understanding of the broader digital media landscape.
• Clear, concise written and verbal communication skills, including experience presenting campaign performance and recommendations.
• Highly organized with the ability to independently manage multiple projects, priorities, and tight deadlines.
• Proven attention to detail, problem-solving ability, and strong project management skills.
• Ability to collaborate effectively across activation, account management, and strategy teams.
• Experience supporting or mentoring junior team members is a plus.
• Financial Services experience preferred, but not required.

$80,000-$90,000

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