Senior NKA Marketing & Tender Specialist

Key Responsibilities

• Lead end-to-end tender support for strategic projects and key customer opportunities.
• Develop and maintain tender databases, proposal templates and best-practice repositories.
• Conduct tender analysis and continuously improve bidding effectiveness and win rates.
• Collaborate with commercial and solution teams to develop competitive bidding strategies.
• Monitor healthcare policies, market trends, industry developments and competitive activities.
• Conduct market research and generate actionable customer and market insights.
• Support strategic planning and business opportunity identification.
• Plan and execute strategic marketing initiatives for National Key Accounts.
• Support customer events, academic collaborations, workshops and engagement programs.
• Develop customer-facing materials and value communication tools.
• Assess marketing effectiveness and recommend improvements.
• Partner with Sales, Product, Service and Solution teams to support strategic initiatives.
• Coordinate resources to ensure effective execution of marketing and commercial programs.

Qualifications

Required

• Bachelor's degree or above.
• Minimum 5 years of experience in healthcare marketing, tender management, commercial operations or related functions.
• Solid understanding of healthcare procurement and tender processes.
• Strong analytical and market assessment capabilities.
• Experience managing multiple projects simultaneously.
• Excellent communication and coordination skills.
• Fluent in Mandarin and English.

Preferred

• Experience supporting National Key Accounts.
• Experience within the healthcare or medical device industry.
• Knowledge of healthcare policy and market access environment.
• Experience managing strategic marketing programs.