Associate/Senior Associate, Digital Experience, digiWealth, Consumer Banking Singapore

What we’re looking for:

The digiWealth team is building a new digital franchise that drives investment & insurance (I&I) / retail-wealth customer acquisitions and retention. We seek a Digital Experience team member to orchestrate journeys and optimise platform experiences. Through effective product design, digiWealth will seek to acquire and deepen relationships with retail-wealth customers throughout their I&I lifecycle.

The successful candidate must demonstrate strong understanding of innovative product design, be sharp and creative about how to better position financial solutions to retail customers, and able to balance platform optimisation against resiliency risks. The successful candidate should be a self-starter with the initiative and ability to learn, adapt and achieve results in this fast-moving initiative.

Strong skills in communications, stakeholder management, and project management, will be immediate pluses.

The job of the successful candidate will mainly involve:

• Obsession with the next leap in the digital retail wealth experience: Track and analyse developments in the digital consumer business (from ecommerce to digital media) and digital wealth experiences to uncover new ways to build effective digital retail wealth journeys. 
  
  
• Drive I&I customer acquisitions & retention: Use data-driven journey build to acquire, retain and deepen customer relationships. To contribute to building engagement loops as part of the in-app experience.
  
  
• Performance monitoring and optimisation: Track key performance indicators, analyse product usage data, and iterate on features to continuously improve customer satisfaction and drive business results.
  
  
• Cross-functional collaboration with product specialists, key stakeholders: Collaborate with I&I product teams to generate and refine new initiatives. Partner with Wealth Planning Managers, Platform, and Tech to ensure customer journeys are fit-for-purpose.
  
  

Minimum requirements:

• 3-6 years’ experience in digital product management, customer experience, growth marketing, or related fields.
  
  
• Strong skills in digital journey design and product optimisation, with exposure to design thinking and user-centric development.
  
  
• Ability to analyse customer behaviour and platform data to translate insights into actions that drive acquisition, retention, and engagement; comfortable with dashboards and analytics tools.
  
  
• Excellent communication and stakeholder management skills across product, platform, and frontline teams.
  
  
• Solid project management abilities with disciplined execution, attention to detail, and capability to manage multiple workstreams.
  
  
• Personal and professional interest in consumer financial journeys and literacy, particularly in how customers discover and engage with wealth solutions in Singapore’s investment landscape

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