Integrated Mrkting & Comm Officer

To support the B&M team in coordinating and executing IMC activities for the BU/country, including assisting with market research, preparing inputs for marketing initiatives, and supporting tactical marketing delivery. The role contributes to marketing excellence through effective coordination, collaboration, and adherence to Group standards ensuring consistent and high quality implementation of marketing activities.

Type of Qualification: First Degree
Field of Study: Communication, Business Commerce, Marketing

Experience Required
Integrated Marketing
Brand & Marketing
3-4 years
Experience in supporting innovative marketing campaigns and content that resonate with target audiences, in working with digital marketing channels such as social media, email marketing, content marketing, and SEO/SEM, using data and metrics to deliver campaigns. General coordination support to a group of professionals to assure effective working in a project environment, prioritising tasks and meeting deadlines in a fast-paced environment.

Behavioural Competencies:

• Adopting Practical Approaches
• Articulating Information
• Challenging Ideas
• Checking Things
• Embracing Change
• Empowering Individuals
• Examining Information
• Following Procedures
• Interpreting Data
• Taking Action
• Team Working
• Upholding Standards

Technical Competencies:

• Analysing and Interpreting Information
• Brand and Product Activations
• Campaign Planning & Execution
• Conducting Research
• Creative Content Development
• Creativity
• Digital Media and Advertising
• Earned Media & PR
• Integrated Marketing
• Integrated Marketing Measurement
• Leveraging Sponsorships
• Omnichannel Coordination
• Owned Media Management
• Paid Media Management
• Project Management (Project Mgmt)
• Stakeholder Management
• Write Effective Communications