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Senior Marketing Planning Manager (m/f/d)

Redcare Pharmacy

Redcare Pharmacy is the employer — EngRadar is a job radar, not a recruiter. We track this posting from their own careers page and send you straight there; we never handle applications or CVs.

Cologne, , Germany Full-time Posted 1d ago

About your tasks 

  • Build and own our marketing planning process: Establish the calendar, templates, responsibilities, governance and decision rules for annual planning, in-year forecasting and regular budget reviews. 
  • Create one integrated marketing plan: Consolidate country and channel plans, challenge assumptions and align priorities, budgets and financial targets with Controlling and the relevant marketing stakeholders. 
  • Turn performance into decisions: Develop budget and marketing-mix recommendations based on CDM, CLV, contribution targets and relevant channel metrics, track plan versus actuals and initiate adjustments throughout the year. 
  • Steer cross-functional planning reviews: Bring Country Management, channel teams and other stakeholders together, structure trade-offs and use insights from MMM, incrementality and attribution to support transparent investment decisions. 
  • Shape the future planning setup: Define requirements for planning tools and data together with Analytics and Technology, reduce manual effort and continuously simplify how marketing planning works across Redcare.

About you 

  • Relevant experience: At least five years in marketing planning, marketing controlling, e-commerce or commercial FP&A, ideally within retail, e-commerce or another multi-channel, performance-driven environment. 
  • Planning ownership: A strong track record of owning planning and forecasting processes, managing budgets and translating plan-versus-actual developments into concrete recommendations and actions. 
  • Commercial marketing knowledge: Solid knowledge of marketing channels and performance metrics such as CAC, ROAS and contribution margin, combined with the ability to connect commercial, financial and customer-value perspectives. 
  • Stakeholder leadership: Experience coordinating complex processes across countries, business units or functions. You know how to influence senior stakeholders, resolve competing priorities and move decisions forward without relying on formal authority. 
  • Builder mindset and communication: A pragmatic and structured approach, fluent English and the ability to turn ambiguity into workable solutions. German is a strong plus; experience with BI, SQL or planning tools such as Anaplan or Planful would be an additional advantage.

About your benefits 

To support your individual needs – whether that means staying healthy, balancing work and personal life or developing your skills – we offer a range of site-specific benefits: 

  • Welcome days: A comprehensive onboarding programme helps you build connections and feel at home at Redcare from the very beginning. 
  • Sports: Stay active with an Urban Sports Club M membership and access a broad range of sports and wellness activities. 
  • Flexible working: Where the role allows, we arrange the working setup flexibly. You can also work from another EU country for up to 20 days per year. 
  • Personal development: Internal and external training opportunities support your professional and personal growth. 
  • Employee discount: Benefit from a 10% discount on over-the-counter, beauty and personal-care products in our online shop and a 20% discount at nu3.

Posted by Redcare Pharmacy on their own careers page — you apply directly, no recruiter in between. View original / apply →

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