Category & Portfolio Executive

• Develop and implement category and portfolio strategies across sales channels in line with business priorities for growth, profitability, and competitiveness.
• Define the category structure, product mix, and role of each product range based on consumer needs, price points, channel dynamics, profitability, and growth potential.
• Identify new product development opportunities based on market trends and customer needs. Coordinate projects with Baking Center, Production, and other relevant teams.
• Develop and execute product launch and go-to-market plans tailored to customer needs and channel requirements.
• Manage product pricing in collaboration with Finance, taking into account market conditions, perceived consumer value, profitability, and competitive positioning.
• Monitor assortment performance by channel and customer, track volume, net invoiced sales (NIS), and contribution margin (CM), and recommend adjustments.
• Translate category plans into assortment recommendations and sales materials for field teams and customers to support in-store execution.
• Manage relationships with digital, creative, PR, and trade marketing agencies and ensure deliverables meet agreed objectives.
• Develop digital marketing plans and recommend the mix of channels and social media investment.
• Monitor reach and engagement and adjust plans based on performance.
• Manage trade marketing suppliers and oversee the production of point-of-sale materials.
• Develop CRM initiatives with retail partners to improve shelf visibility, product penetration, and portfolio presence in stores.
• Analyze market research, consumer insights, competitor activity, and market share data.
• Work with Sales, International Marketing, and Market Insights to identify opportunities and recommend category actions.
• Coordinate with local commercial teams and International Marketing to adapt LLBG’s global strategies to the local market and share local market feedback.
• Apply customer and consumer insights to marketing and commercial initiatives.
• Contribute category and portfolio inputs to the annual business planning process.

• Bachelor's degree in Business Administration, Industrial Engineering, Marketing, or a related field.
• At least 8 years of relevant experience in product management, category management, or both, preferably in FMCG.
• Fluency in written and spoken English.
• Proven ability to drive revenue growth through product management, portfolio optimization, and assortment planning.
• Strong analytical skills and the ability to translate customer, consumer, and market insights into actionable plans.
• Strong interest in products, brands, and consumer behavior.
• Ability to assess the commercial impact of decisions and translate business priorities into concrete actions.
• Strong written and verbal communication and stakeholder management skills, with the ability to collaborate across functions.
• Strong project management and organizational skills, with the ability to manage complex initiatives, prioritize competing demands, and meet deadlines.
• Proactive approach, strong ownership of deliverables, and attention to detail.
• Advanced Microsoft Excel and PowerPoint skills, with the ability to develop and deliver clear presentations.

We Offer

• 🔗An international environment where you get to discover new cultures every day 
• 💆🏻‍♀️ Hybrid working model to ensure a well work-life balance, (For the İstanbul location only.)
• 🌱 Learning and growing while contributing to local or global projects,
• 💪🏼 An extensive global e-learning platform to support professional and technical development,
• 🍃 Varying numbers of initiatives in contributing to our CSR activities.