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Associate Director, Marketing Technology

Equitable Bank · enterprise

Equitable Bank is a Canadian challenger bank offering innovative banking solutions, serving over 800,000 people across Canada through its digital platform EQ Bank.

Toronto Full-time Posted 9d ago banking

The Associate Director, Marketing Technology is responsible for managing the marketing technology portfolio, including the selection, implementation, integration, operations and adoption of the technology. They will own the integrated marketing technology architecture and associated integrations, ensuring that the solution design and application development enables business outcomes. They will establish platform roadmaps and ensure operations and stability of the applications. This role combines strategic platform leadership with deep technical acumen, actively configuring, enhancing, and optimizing marketing technology tools to enable personalized, data-driven customer journeys. The role will involve assessing vendor and technology capabilities, and managing the implementation and integration of new tools, services and applications.

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