Senior Social Media Marketing Manager

Overview

We are seeking a highly capable Social Media & Email Marketing Manager to take ownership of content execution, email marketing, and LinkedIn engagement  with a strong operational focus on HubSpot. This is not a high-level strategy-only role. The ideal candidate is hands-on, detail-oriented, and technically strong, with the ability to execute campaigns, manage contacts, and produce content tailored to a professional, white-collar audience (lawyers, bankers, etc.). Key Responsibilities HubSpot Marketing (CORE – NON-NEGOTIABLE) Build and execute email marketing campaigns within HubSpot Upload and manage contact databases with accurate tagging and segmentation Create and send targeted newsletters to different audience groups Automate workflows and email sequences where possible Ensure proper segmentation (e.g., investors, referral networks, customers)

LinkedIn Marketing & Social Media

Manage and post content on LinkedIn (primary platform) Respond to comments and engage with audience Support content distribution across social platforms Maintain a professional and consistent brand voice Content Creation & Creative Execution Create high-quality written content for a professional audience Develop creatives using AI tools (e.g., ChatGPT, Claude) Assist in generating posts, newsletters, and campaign content Adapt messaging for different audiences and campaign goals Website & Blog Support (WordPress) Upload and format blog content in WordPress Manage basic publishing tasks (no advanced dev required) Support SEO content where possible

Analytics & Optimization

Track performance of email campaigns and social content Review engagement and suggest improvements Provide reports on campaign performance (nice to have but valuable) Requirements (MUST-HAVES) Strong hands-on experience with HubSpot (NON-NEGOTIABLE) Experience with email marketing, newsletters, and campaign execution Proven LinkedIn marketing experience Strong writing skills (especially for professional / corporate audiences) Experience with Microsoft 365 (Word, Excel, PowerPoint, Outlook) (NON-NEGOTIABLE) Ability to segment audiences and manage contact databases Comfortable using AI tools for content creation Nice to Have WordPress + basic SEO experience Paid ads experience (LinkedIn, Google Ads, Meta) Video editing skills Experience working with B2B or professional service industries What Success Looks Like Clean, well-structured HubSpot system with properly tagged contacts Consistent and targeted email campaigns High-quality LinkedIn content tailored to a professional audience Improved engagement and campaign performance over time