Product Manager 产品经理

【About the role】

Imagine giving your pet a belly rub while working from your lap! Furbo is a passionate pet-tech brand dedicated to enhancing the lives of pets through innovation. As the Product Manager for the China market, you will spearhead the strategy and execution of the Furbo China app, driving growth initiatives to optimize the conversion funnel, enhance subscription retention, and leverage cutting-edge AI technologies to maximize user lifetime value.

You will translate market research, user data, and insights into actionable product requirements and visionary growth strategies. We are looking for an adaptive, resilient, and open-minded leader eager to explore emerging technologies, including AI integration and intelligent agents. This is a high-impact, hands-on role for an effective communicator who thrives in fast-paced environments. If you are a dog or cat lover, we want to hear from you!

【 What you'll do 】

Define Product Strategy and Drive Innovation

• Lead the strategy for the Furbo China app by driving product feature development and optimizing subscription user experience to drive growth.
• Leverage cutting-edge technologies, including AI and IoT, to propose user-centric product innovations tailored to the Chinese market.
• Conduct in-depth market research and analyze user data to identify key opportunities and craft effective strategies.

Translate User Needs into Exceptional Products

• Collaborate with users, researchers, and regional teams to gather insights and define clear product requirements.
• Create user stories and detailed product requirement documents for stakeholders.
• Act as the SCRUM Product Owner, ensuring timely and high-quality product delivery.

Launch, Monitor, and Optimize

• Lead cross-functional teams (marketing, R&D, customer support) to plan and execute go-to-market (GTM) strategies for product launches.
• Monitor product performance post-launch using both quantitative and qualitative data and implement optimization strategies.

Promote China Market Success

• Design and test aggressive anti-churn and retention flows, specifically navigating Chinese payment gateways (Alipay/WeChat Pay) and e-commerce platform rules (Tmall/JD)
• Develop visionary long-term product plans tailored to drive China-specific subscription growth and address unique user needs within the Chinese market.
• Stay updated on industry-leading trends to incorporate best practices into product management.

【Who you are】

Experienced and Strategic

• 5+ years of product management experience, with 3+ years in China’s B2C market (AI, chatbot, or IoT preferred).
• Deep understanding of the Chinese market, including consumer behavior, e-commerce promotional dynamics (e.g., 618, D11), digital ecosystems, and subscription models
• Proven ability to define and execute successful product roadmaps and go-to-market strategies.

User-Centric and Analytical

• Strong customer-centric mindset with experience in user research methods (focus groups, user interviews, etc.).
• Skilled in making data-informed decisions to optimize user experience and achieve business goals.

Collaborative and Agile

• Experienced in Lean Startup and SCRUM methodologies, with a history of working cross-functionally across R&D, marketing, logistics, and customer support.
• Effective communicator who can articulate product visions clearly in both English and Mandarin.

Adaptive and Resilient

• Thrives in fast-paced environments with limited resources and ambiguity.
• Open-minded and eager to explore new ideas and innovative solutions.

Bonus Qualifications

• Cross-cultural product experience and familiarity with the Chinese pet market.
• Pet parent (dog or cat) with empathy for customers' needs and pain points.

【 Benefits 】

• Flexible Time-off; work hard and take time off when you need it
• Flexible working hours and work from home 3 days a week
• Yearly health checkup subsidy for your pets
• 2 free Furbos for each full-time team member
• Internal training workshops and external training subsidies for you to expand your skill set and continuously learn and grow

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