Regional Marketing Manager - US

This Role:

Risk Ledger is expanding into the US, and we’re looking for our first dedicated in-market marketing hire.

Working directly with Matt Fox, US Regional Sales Director, you will own the top of the funnel. While you will collaborate closely with our UK-based Head of Marketing and marketing team to leverage their core systems, your day-to-day mission is to build awareness and capture demand to fuel our US go-to-market motion.

This role is perfect for a hands-on, commercially minded marketer who thrives on autonomy and is excited by the challenge of building a new market from scratch. This is a broad regional role covering campaigns, events, content localization, HubSpot execution, and local market learning. Your goal is simple: enhance steps 1 and 2 of our machine, create momentum in the US, and establish a predictable pipeline engine.

What You’ll Be Doing:

You will own the Top of the US Funnel to establish our footprint, focusing heavily on generating and capturing demand while the rest of the GTM team focuses on conversion and closing.

• Step 1: Demand Generation (Cold ICP → Awareness): Turn our cold US Ideal Customer Profile (ICP) into highly aware prospects. You’ll design and execute regional campaigns, leverage digital channels, and create buzz to get Risk Ledger on the radar of US security leaders.
• Step 2: Demand Capture (Awareness → Leads): Turn that awareness into high-intent inbound leads. You’ll manage hands-on campaign execution in HubSpot (including lists, emails, landing pages, forms, workflows, and tracking) to capture interest.
• Field & Event Activity: Plan and deliver targeted US event activity; including intimate dinners, roundtables, webinars, and partner sessions, designed to spark meaningful conversations/pipeline with target accounts.
• Content & Message Localization: Collaborate with the UK marketing team and local freelancers to adapt core messaging. You'll ensure our campaign assets, event copy, email sequences, and blogs speak fluently to the nuances of the US cybersecurity and risk market.
• Feedback Loop: Act as our eyes and ears on the ground. Bring local market insights back to the wider team to help us understand what is resonating, which channels are working, and where we should double down.
  
  

What We’re Looking For:

• The Cyber Startup Blueprint: You have "zero-to-one" marketing experience in a B2B cybersecurity, risk, compliance, or GRC startup. Ideally, you’ve been part of an early-stage team (Pre-Seed or Seed) and helped scale that marketing motion through to Series A or B.
• Top-of-Funnel Masters: You have 3–5 years of B2B marketing experience with a proven track record in heavy demand generation and demand capture. You know how to get a technical audience to lean in.
• HubSpot Operators: You possess strong, hands-on HubSpot skills and understand how to build, track, and optimize clean marketing operational workflows.
• Autonomous Builders: You don't need a playbook handed to you. You are comfortable working closely with sales, managing multiple campaign deadlines, and executing independently across events, content, and digital channels.
• Commercial Mindset: You treat marketing as a revenue driver, not a coloring department. You understand how your top-of-funnel efforts directly feed into the broader sales machine.
  
  

You Might Also Have:

• Deep familiarity with supply chain risk, third-party risk management (TPRM), or highly regulated industries.
• Experience supporting a UK/European company entering the US market.
• Exposure to modern GTM tools and tech stacks (e.g., ABM platforms, intent data, LinkedIn Ads, Salesforce, Clay, Lemlist, Factors.ai).

Why This Role Matters:

The US is the massive next frontier for Risk Ledger. While our GTM Director optimizes conversion and closing (Steps 3 & 4), you will be the engine that drives the top of the funnel (Steps 1 & 2). You will create the initial momentum, build the awareness, and lay the foundations for a highly repeatable US growth engine.

*Compensation Note: We have advertised a salary for the fixed-term contract, but we are open to compensating via an hourly/monthly rate as an alternative.