Social Media Manager - 6 Month FTC

Role:  Social Media Manager - 6 Month FTC

Location:  London, United Kingdom

 About the role: 

Working in partnership with our client (an internationally known B2B organisation), the Social Media Manager will manage and oversee our client’s social media presence by developing and implementing their social media strategy. This is a key role within the team to boost the online visibility for our client and to increase customer engagement as part of their overall outreach strategy. 

We have been appointed to create a Digital Centre of Excellence within the clients’ pharmaceutical practice. The Digital Centre of Excellence will drive and embed digital best practice. Will own the development and strategy of digital channels. And will understand and grow audience and engagement through all digital touchpoints.  

Reporting to our client’s Head of Marketing, the Social Media Manager will have experience working in a similar role (B2B experience a must) and will be confident in leading social media campaigns (paid and organic) across multiple social channels, specifically LinkedIn. You will be adept at creating engaging digital content with a strong understanding of how to target key audience groups. You will be accustomed to analysing user data and making informed decisions that result in continuous improvement across social media channels. 

You will be part of a team of 13 within the DCoE where the team are responsible for specific KPI targets, including driving leads via the website and social media campaigns. You will be working in collaboration with the wider marketing team (approximately 34 in the team) and you will be expected to work closely with our client’s other external agencies and partners. 

What you will be doing: 

• Develop and own the client's social media strategy across organic and paid channels, with a primary focus on LinkedIn — aligned to KPIs including lead generation, audience growth, and engagement
• Plan, create, and oversee the delivery of social media content across platforms using scheduling tools — ensuring output is on-brand, audience-appropriate, and optimised for performance
• Lead paid social media campaigns from planning through to execution and optimisation — setting measurable goals, managing budgets, tracking ROI, and reporting results clearly
• Identify and evaluate opportunities for channel performance improvement based on user data, platform analytics, and competitor analysis
• Produce monthly performance reports for the Head of Marketing — tracking, analysing, and presenting insights from social platforms using tools including Google Analytics, and recommending changes to the overall strategy
• Manage and develop social media communities by engaging with responses, facilitating discussions, and maintaining a consistent brand voice across channels
• Provide strategic recommendations on content creation that connect with key audience groups in the pharmaceutical and B2B space
• Collaborate with internal teams, client stakeholders, and third-party agencies — maintaining clear communication on deliverables, timelines, and expectations throughout
• Evaluate and recommend new social media technologies and tools that could drive efficiencies in social media management and campaign delivery
• Work confidently and autonomously with partner and third-party agencies, acting as the primary social media authority within the DCoE

What you need to be great in this role: 

• Solid experience as a Social Media Manager or equivalent, with a strong track record of delivering both organic and paid social media strategies in B2B environments
• Deep expertise in LinkedIn — including paid campaign management, audience targeting, and content strategy for professional audiences
• Demonstrable experience managing paid social campaigns end-to-end: strategy, setup, optimisation, budget management, and ROI reporting
• Proficiency with social media management and scheduling platforms, and analytics tools including Google Analytics
• Experience developing and presenting performance reports to senior stakeholders, translating data into clear, actionable recommendations
• Knowledge of the broader digital marketing landscape and an understanding of how social media channels interact with other digital touchpoints, including the website
• Strong written and verbal communication skills — able to articulate complex information clearly for non-specialist audiences
• Ability to integrate effectively within a client-side team while maintaining the standards and accountability of an agency service
• Experience in the events or pharmaceutical sector is an advantage; B2B experience is essential
• Experience managing paid social campaign budgets — including forecasting, spend tracking, and reporting on financial performance against targets
• Advanced use of Gen AI tools to enhance social media output and efficiency — including content drafting, audience research, campaign planning, and performance analysis
• Experience designing AI-assisted workflows for social content creation and reporting
• Ability to train others on effective use of AI tools within a social media context
• Agentic thinking for complex, multi-channel campaign challenges — systematic approach to planning, execution, and iteration
• Strong understanding of AI capabilities and limitations, with rigorous human oversight applied to all published content and client-facing outputs
• Formal qualifications are welcome but not required. Equivalent experience counts — gained through work, study, volunteering, or self-directed learning.

Req ID: 17851
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