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Regional Marketing Manager, ANZ

Mixpanel

Mixpanel is an AI-first digital analytics platform that helps teams improve adoption, retention, and shipping confidence.

Sydney, Australia (Hybrid) Posted 8d ago analyticsai
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About Mixpanel

Mixpanel turns data clarity into innovation. Trusted by more than 29,000 companies, including Workday, Pinterest, LG, and Rakuten Viber, Mixpanel’s AI-first digital analytics help teams accelerate adoption, improve retention, and ship with confidence. Powering this is an industry-leading platform that combines product and web analytics, session replay, experimentation, feature flags, and metric trees. Mixpanel delivers insights that customers trust. Visit mixpanel.com to learn more.

About the APAC Marketing Team

The APAC Marketing team builds pipeline, awareness, and retention across one of Mixpanel's most strategic growth regions. We run everything from events and partner marketing to localization and customer marketing, working closely with counterparts in EMEA and the US and cross-functionally with sales, partnerships, pre-sales, and customer success across APAC.

About the Role

We're hiring a Senior Regional Marketing Manager to help build the foundations of our ANZ business from the ground up. You'll own programs across the full customer lifecycle: acquisition, conversion, activation, and retention, with events as a core piece of the mix. This is a role for someone who can navigate ambiguity with confidence, since there's no existing playbook for this market yet. You'll define what works, bring in the right partners, and become the go-to expert other teams turn to for input on ANZ. Reporting to the APAC Marketing Director, you'll balance hands-on execution with the judgment to know which bets are worth making and which tradeoffs matter most.

Responsibilities

  • Own and execute ANZ marketing programs end-to-end, including events and customer marketing, from planning through measurable pipeline outcomes
  • Manage full event logistics: venue sourcing, vendor management, on-site execution, and follow-through to pipeline conversion
  • Identify and test new marketing channels, then decide which are worth scaling based on results, not assumptions
  • Build customer advocacy and engagement through community programs that deepen relationships with existing users
  • Monitor performance metrics closely and adjust programs and processes to hit pipeline goals
  • Anticipate risks and dependencies across ANZ initiatives and communicate them proactively to the APAC Marketing Director and cross-functional partners
  • Act as the go-to source on ANZ market dynamics, sharing what you learn with APAC and global marketing peers so their programs land better in the region

We're Looking For Someone Who Has

  • A track record in B2B or SaaS marketing, or in the analytics space
  • Strong project management skills and the ability to keep multiple programs moving without losing sight of the goal
  • Comfort working in an undefined space, building process where none exists yet, and making sound calls without a playbook
  • A bias toward hands-on execution, willing to do what it takes to make a program work rather than waiting for a perfect setup
  • Sound judgment on business fundamentals, including how marketing spend connects to pipeline and revenue
  • The ability to build trust with partners and stakeholders across time zones and cultures
  • A habit of testing ideas against data and adjusting course when the results say something different than expected
  • Clear, direct communication, especially when flagging risks or explaining tradeoffs to stakeholders
  • Genuine curiosity about what ANZ customers need and how that differs from other markets Mixpanel serves

Bonus Points For

  • Experience at a high-growth startup
  • Specialization in on/offline events, partner marketing, community marketing

Benefits and Perks

  • Comprehensive Medical, Vision, and Dental Care
  • Mental Wellness Benefit
  • Generous Vacation Policy & Additional Company Holidays
  • Enhanced Parental Leave
  • Volunteer Time Off
  • Additional US Benefits: Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break

*please note that benefits and perks for contract positions will vary*

Culture Values

  • Make Bold Bets: We choose courageous action over comfortable progress.
  • Innovate with Insight: We tackle decisions with rigor and judgment - combining data, experience and collective wisdom to drive powerful outcomes.
  • One Team: We collaborate across boundaries to achieve far greater impact than any of us could accomplish alone.
  • Candor with Connection: We build meaningful relationships that enable honest feedback and direct conversations.
  • Champion the Customer: We seek to deeply understand our customers’ needs, ensuring their success is our north star.
  • Powerful Simplicity: We find elegant solutions to complex problems, making sophisticated things accessible.

Why choose Mixpanel?

We’re a leader in analytics with over 9,000 customers and $277M raised from prominent investors: like Andreessen-Horowitz, Sequoia, YC, and, most recently, Bain Capital. Mixpanel’s pioneering event-based data analytics platform offers a powerful yet simple solution for companies to understand user behaviors and easily track overarching company success metrics. Our accomplished teams continuously facilitate our expansion by tackling the ever-evolving challenges tied to scaling, reliability, design, and service. Choosing to work at Mixpanel means you’ll be helping the world’s most innovative companies learn from their data so they can make better decisions.

Mixpanel is an equal opportunity employer supporting workforce diversity. At Mixpanel, we are focused on things that really matter—our people, our customers, our partners—out of a recognition that those relationships are the most valuable assets we have. We actively encourage women, people with disabilities, veterans, underrepresented minorities, and LGBTQ+ people to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance or other similar laws that may be applicable, we will consider for employment qualified applicants with arrest and conviction records. We’ve immersed ourselves in our Culture and Values as our guiding principles for the impact we want to have and the future we are building.

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