Senior Product Manager

About the Role

As a Product Manager for Customer Acquisition, you'll craft customer-focused products that fuel growth. You'll identify new segments, shape product strategies, and own the roadmap for our brand portfolio, including marketing tools, landing pages, and checkout experiences. This cross-functional role involves close collaboration with teams to meet ambitious goals. Using lean methodologies, A/B testing, and agile practices, you'll lead the ideation, development, and launch of impactful features that enhance the customer journey on desktop and mobile.

What You’ll Do

• You'll be the go-to person for identifying and solving pain points across our marketing teams and customer journey, and you won't just guess, you'll test it all through A/B experiments like a pro.
• Lead the charge with UX, Analytics, and Engineering to turn sprint planning into sprint winning.
• Align teams, cut through the noise, and keep everyone rowing in the same direction (yes, you’re that person).
• Partner closely with Marketing to ensure product and marketing strategies are best friends, not distant cousins.
• Simplify acquisition workflows, build smart tools, and make “efficiency” more than just a buzzword.
• Dive deep into the data, spot the growth levers, and bring insights that actually move the needle.
• Ideate, pitch, and power growth strategies with real business impact.
• AI-Generated Content: Use generative AI tools to test ad copy, page messaging, and creative assets.
• AI Collaboration: Work closely with engineering on AI/ML-powered features and translate insights into product decisions.

What We’re Looking For

• Overall professional experience of 5+ years is required
• 4+ years of experience in product management across B2B and B2C products.
• Possesses hands-on expertise in experimentation methodologies, including A/B testing and multivariate analysis, to drive data-informed decision-making.
• Experience syncing up with both Paid and Organic Marketing teams — you know how to speak their language.
• Demonstrates a strong ability to identify inefficiencies and proactively implement automation-driven solutions to improve processes and outcomes.
• Brings a collaborative mindset with a deep appreciation for partnering with UX and Analytics teams to solve meaningful customer problems.
• Exhibits inspiring leadership, effectively aligning and motivating cross-functional teams toward ambitious, high-impact goals.
• Leverage generative AI tools to test and optimize ad copy, page messaging, and creative assets, while collaborating closely with engineering teams on AI/ML-powered features to translate insights into effective product decisions.