CRM Manager for LatAm Client

• Plan and launch CRM campaigns across Email, SMS, and Push for Casino and Sportsbook;

• Manage the promo calendar, including bonuses, free bets, tournaments, and gamification;

• Drive player activation, retention, and reactivation;

• Build customer segments based on behavioural and transactional data;

• Run A/B tests to improve engagement, conversion, and retention;

• Track CRM performance and key metrics such as GGR, retention, and ARPU;

• Work with CRM automation tools such as Optimove, Smartico, Customer.io, or similar;

• Collaborate with Product teams on new GEO launches and product updates;

• Suggest improvements for CRM systems and processes;

• Take ownership of CRM processes and help them scale.

• 2+ years of experience as a CRM Manager in iGaming.;

• Experience launching CRM campaigns across onboarding, retention, and reactivation;

• Good understanding of CRM and business metrics such as NGR, Active Days, Churn Rate, and ARPU;

• Experience with CRM platforms and analytics tools such as Tableau or similar;

• Knowledge of behavioural, value-based, and lifecycle segmentation;

• Experience working with Product, Marketing, and Analytics teams;

• Upper-Intermediate English for communication in an English-speaking team.

• Strong ownership and responsibility;

• Ability to work independently;

• Attention to detail;

• Analytical thinking;

• Proactive approach to tasks.

• Health & Wellness Focus;

• Global Medical Coverage;

• Growth Opportunities;

• Benefits Programs (compensation for the gym/stomatology/psychological service & etc.);

• Performance-Driven Rewards;

• Dynamic Work Environment.

Apply, and let your growth journey begin.