Business Development Manager, EMEA - Sportsbook

By bringing together next-gen technology and the finest live data available, Genius Sports is enabling a new era of sports for fans worldwide, delivering experiences that are more immersive, interactive and personalised than ever before. Learn more at geniussports.com. 

This is a hybrid, new and existing business, end-to-end sales role within our growing Sportsbook customer vertical.  Genius is the leading provider of sophisticated data-driven software to regulated sportsbook operators around the globe – providing them with everything they need to manage their operation and grow profits.  Our multi-award-winning technology is built to help our partners maximise their performance through live sports data, engaging betting content, and outsourced sportsbook management services. We’re the trusted partner to over 250 sportsbook brands including Sky Bet, bet365, William Hill and more. 

In this dynamic role, the successful candidate will immerse themselves in the sports betting industry to understand the complex technological and regulatory developments facing the industry and how Genius’ software and trading products can add value in meeting customer needs.  You will use a consultative approach to discover and understand client requirements, match Genius products and services to those requirements, and unlock new opportunities for mutual value creation. 

The ideal candidate will bring a track record of consistently achieving challenging targets, a strong personal drive to over-achieve, and be a natural self-starter who can find and deliver business from both new and existing customers without the need to be tightly managed. 

Key Responsibilities 

• Managing the entire end-to-end sales process with new Sportsbook prospects, from lead generation to contract closure 
• Responsible for all commercial strategy and execution across a book of existing customers within EMEA, including all renewal and upsell sales processes 
• Develop and manage a strong pipeline of opportunities, ensuring accurate forecasting and consistent progression through the sales cycle 
• Work closely with product teams to position sportsbook solutions tailored to client needs 
• Build and maintain strategic relationships with key stakeholders across the sports betting ecosystem 
• Establishing new, collaborative relationships with leaders across the global sales team 
• Identify and evaluate new market opportunities (regulated and emerging markets), including understanding local betting regulations and competitive landscapes 
• Stay up to date with sportsbook trends, customer behavior, and regulatory changes to inform sales strategy and identify new opportunities 
• Represent the business at industry events, conferences, and client meetings to strengthen market presence and generate leads 
• Demonstrate strong operational hygiene including following internal sales processes and updating CRM systems and other documentation in a timely manner 

WHAT YOU’LL BRING: 

One of the following: 

• 1-3 years in a B2B consultative sales role selling bespoke solutions or products, with proven success. Experience in the betting industry or selling to sportsbooks is highly preferable but not a necessity 

• Minimum 2 years’ experience working in the sportsbook industry, or at a sportsbook operator, in a non-sales role (e.g. trading, product or account management), with a clear record of achievement and a real interest in moving into a commercial role 

Plus: 

• Demonstrated ability to think creatively with regard to commercial arrangements 
• Excellent numerical and analytical skills and attention to detail 
• Outstanding written and verbal communication skills – ability to communicate effectively at all levels and across all mediums (verbal, in writing, formal presentations, etc.) 
• A consultative, curious approach to understanding what clients need, with the ability to build and grow relationships with new prospects and existing clients 
• Willingness to travel and attend business conferences and events 
• A desire to work in a close-knit, collaborative team with a shared interest in sport

We enjoy an ‘office-first’ culture and maximize opportunities to collaborate, connect and learn together. Our hybrid working models differ depending on your role and location. 

As well as a competitive salary and range of benefits, we’re committed to supporting employee wellbeing and helping you grow your skills, experience and career. Learn more about how rewarding life at Genius can be at Reward | Genius Sports. 

One team, being brave, driving change  

We strive to create an inclusive working environment, where everyone feels a sense of belonging and the ability to make a difference. Learn more about our values and culture at Culture | Genius Sports.  

Let us know when you apply if you need any assistance during the recruiting process due to a disability.