Conversion and Lifecycle Lead

About the role (What you'll be doing)

You will build and own our brand's organic social presence in Australia from the ground up, across Instagram, TikTok, and YouTube. You will grow a community that trusts us, learns from us, and ultimately chooses us. Reporting to the Head of Content, your mission is to build and grow the brand's social channels as powerful drivers of brand favourability, education, trust, and traffic—while also ensuring the execution of the content that makes it happen.

Your role is to be both strategist and creator. You'll develop the organic social strategy as well as execute it, manage our day-to-day presence, create platform-native content, engage with our community, and ensure that every post, story, and comment reinforces that we are the most supportive partner in women's health. You're not just posting content—you're building relationships, educating our audience, and creating a community that feels connected to our brand.

You're chronically online in the best way—you know what's trending before it peaks, you understand the cultural moments that matter, and you know how to translate internet culture into content that resonates with our audience authentically.

We believe organic social is where we build trust and deepen relationships with our patients. Your success is defined by your ability to grow the brand's presence in Australia and build engaged, loyal communities on Instagram and TikTok that drive real business outcomes—increased brand favourability, improved trust metrics, educational impact, and meaningful traffic to our site.

We'll expect you to:

• Drive Organic Social Growth in Australia: Develop and execute the organic social plan to grow brand awareness and establish our presence in the category.
• Own the Organic Social Strategy: Develop and execute the organic social strategy for Instagram, TikTok and YouTube. Determine what content we need to create, when to post it, and how to optimise for growth, engagement, and our key metrics (trust, education, brand favourability, traffic).
• Create Platform-Native Content: Shoot and edit content for Instagram (feed, Stories, Reels) and TikTok that feels native to each platform and drives performance. You're comfortable on camera, behind the camera, and editing on mobile or desktop.
• Stay Chronically Online: Keep your finger on the pulse of what's happening across social platforms. Spot trends, sounds, formats, and cultural moments early and know how to adapt them for the brand authentically.
• Build Trust Through Education: Create content that educates our audience about women's health, our products, and our category. Make complex information accessible, relatable, and trustworthy.
• Manage Community Engagement: Respond to comments and DMs, engage with our community authentically, and build genuine relationships with our followers. You're the voice of the brand in these spaces.
• Drive Brand Favourability: Create content that makes people fall in love with the brand. Show up in ways that are helpful, supportive, relatable, and aspirational—making women want to be part of our community.
• Optimise for Traffic: Ensure organic social is driving meaningful traffic to our site. Use strategic CTAs, link-in-bio optimisation, and content that naturally drives people to learn more or take action.
• Collaborate with Content Creators: Work with the Production team, videographers, and creative team to ensure organic social gets the content it needs. Brief shoots, identify content opportunities, and ensure we're capturing what will perform.
• Track Performance & Iterate: Monitor organic social metrics (engagement, reach, follower growth, traffic, sentiment) and use insights to refine your strategy. Know what's working and double down on it.
• Manage Social Calendar: Plan and schedule content in advance while staying flexible enough to jump on timely moments, trending topics, or reactive content opportunities.
• Collaborate Cross-Functionally: Work with Performance, Creative, and Editorial teams to ensure organic social is aligned with broader brand strategy and campaigns.

Why join Eucalyptus?

Euc is also behind a growing family of digital healthcare clinics (Pilot, Kin, Software, Compound) across men’s health and well-being, fertility, skincare, and preventative health.

Here’s what makes joining Euc unique:

• What’s next - Our goal for the next three years is to support 1 million patients globally to live better for longer. We’re launching into new conditions, demographics, and geographies as we build a truly preventive healthcare ecosystem.
• Build something world-changing - We’re on the path to becoming the world’s largest international digital healthcare company. It will be challenging, fast-paced, and deeply rewarding.
• Make real impact - You will deliver work that directly shapes patient outcomes and scales evidence-based care across markets.
• Accelerate your growth - You will have high ownership, continuous feedback, and dedicated development support.
• Join a motivated team - You will collaborate with talented peers to solve complex clinical and operational problems at scale.

What’s ahead in Australia?

• Grow with us globally - Get mentorship from leaders across Australia, the UK, Germany, and Japan, collaborate with teams in the Philippines and South Africa, and explore new markets or travel internationally. ****Recognised on Hatch’s Hotlist as one of Australia’s top employers, we support early-career professionals to become future global leaders.
• Shape your career - Access learning budgets, conferences, certifications, peer shadowing, and a global knowledge-sharing culture.
• Work where well-being matters - Experience catered wellness talks, exercise classes, Whoop to track your well-being, free barista coffees, funded social clubs, and quarterly rooftop parties.
• Innovate with purpose - Use state-of-the-art tools and contribute to bold, impactful solutions in healthcare.
• Support at every stage - Benefit from parental and miscarriage leave, health, professional development, and personal days, Whoop membership, and our Employee Assistance Program.