Field and Events Marketing Manager

As a key member of the marketing team, the Field & Events Marketing Manager will own the strategy, execution, and measurement of all field and event marketing initiatives. You’ll drive engagement, pipeline, and revenue by delivering impactful in-person and virtual experiences that align with our broader demand generation programs. This role will report to our Sr. Manager of Demand Generation and will work cross-functionally to ensure events and field campaigns are tightly integrated with sales priorities, ABM programs, and multi-channel marketing efforts.

Core Responsibilities:

Strategy & Planning:

• Design, execute, and measure a comprehensive field and events strategy that supports pipeline generation, customer engagement, and brand awareness.
• Align events and field programs with ABM and other GTM strategies, ensuring measurable impact on sales outcomes.
• Build the regional, conference, and association plan that aligns events and field programs to measurable impact on sales outcomes.

Event Execution:

• Own end-to-end planning, logistics, and execution of virtual and in-person events, including trade shows, conferences, executive briefings, roadshows, and webinars.
• Manage vendor relationships, negotiate contracts, and oversee all event production details to deliver high-quality experiences on budget and on schedule.

Sales Alignment & Enablement:

• Collaborate closely with sales, demand generation, and account teams to ensure events are fully integrated into pipeline-building campaigns.
• Own pre-event enablement, campaign planning and post-event insights to optimize lead follow-up and revenue contribution.
  
  

Campaign Integration & ABM Support:

• Partner with demand generation and content teams to integrate events into broader multi-channel campaigns, ensuring consistent messaging and nurture paths.
• Use events to activate target account programs, supporting ABM campaigns and key vertical initiatives.
  
  

Measurement & Analytics:

• Define success metrics for each event and program, track ROI, and provide actionable insights to continuously improve engagement, lead quality, and revenue impact.
• Maintain dashboards and reporting for internal stakeholders, highlighting trends and recommendations for optimization.
  
  

Budget Management:

• Manage event budgets, ensuring efficient allocation of resources and maximum ROI.
• Forecast spend, track expenses, and deliver financial transparency to the Sr. Manager of Demand Generation.
  
  

Requirements:

• 5+ years of proven experience planning, executing, and measuring field and event marketing programs that drive pipeline and revenue growth in a B2B environment.
• Experience collaborating closely with sales teams to align event strategy with pipeline goals and ABM programs.
• Strong project management skills with the ability to execute multiple complex programs simultaneously.
• Exceptional strategic thinking, with the ability to translate business goals into measurable event and field initiatives.
• Track record of managing budgets and vendors, negotiating contracts, and maximizing ROI on events.
• Proficiency with marketing technology and event platforms (Salesforce, Marketo, HubSpot, Zoom/Webex, or similar).
• Excellent analytical skills with the ability to translate data into actionable insights and reports.
• Strong organization and communication skills, with the ability to influence and collaborate across multiple functions.
• Thrives in fast-paced, high-growth environments with evolving priorities and tight deadlines.
• Bachelor’s degree in Marketing, Communications, a closely related field or relevant experience. 

We offer several perks that include flexible PTO, medical/dental/vision insurance, 401(k) match, stock options, paid parental leave, and WFH and phone stipend.

The pay range for this position in Colorado, California, and New York is a base salary of $120,000 - $130,000. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. The pay offered may vary depending on several factors including, but not limited to, relevant education, qualifications, certifications, and experience.