GTM Strategist

About Fairground

Fairground is a B2B GTM data platform. We ingest, enrich, and structure millions of company and contact records across verticals, and turn them into reliable go-to-market signal inside our products. Data is the product — and how well we build the pipeline behind it is the business.
.

What You'll Do

• Bring rigor around funnel benchmarks by segment and use that intuition to quickly pinpoint where a customer's pipeline is breaking down.

• Advise customers on operational fundamentals — dialer strategy and cadence, email marketing setup, outbound copywriting, domain warming, and tracking of open/close/connect rates.

• Act as a consultative partner to our Enterprise customers — going beyond product usage to advise on how they run their sales operation end-to-end.

• Build credibility and trusted-advisor relationships with customer teams through this consultative layer.

• Partner closely with the Professional Services pod (delivery) and the post-sales leadership team to align on account strategy.

• Diagnose funnel performance issues: distinguish between data problems, targeting problems, and call-script/execution problems, and recommend fixes.

• Identify adjacent and sister teams within existing Enterprise accounts that could benefit from the platform, and drive expansion of our footprint into those teams.

What We're Looking For

• 5+ years of relevant experience in sales, sales leadership, or revenue operations.

• Background as a former sales rep or sales leader, or prior experience in RevOps / Sales Ops.

• Track record owning or influencing a sales funnel — including segment-level fluency (e.g., how connect rates, close rates, and pipeline conversion typically vary across SMB, mid-market, and Enterprise).

• Experience managing or being accountable for others' output, even at a small scale (1–2 direct reports) — this role requires funnel-level thinking, not just individual execution.

• Comfort operating in an ambiguous, still-forming function — you'll be shaping how this role works, not stepping into a fully built playbook.

• Working familiarity with RevOps tooling and reporting is a plus, though not required if your sales/funnel instincts are strong.