Senior Strategy Associate – Sony Sports Businesses

Role: Senior Strategy Associate, Sony Sports

Reporting to: Head of Strategy Development and closely collaborating with Chief Strategy &

Commercial Officer

Contract: 6 months fixed term

Salary Range: $85,467 - $113,955 CAD

Location: Canada, Remote

Role Purpose

Sony Sports is a growing portfolio of several leading sports data technology companies, including Hawk-Eye Innovations, Beyond Sports and STATSports. We are constantly striving to innovate and bring transformative new products and experiences to sport, and we are proud to work across the top federations, governing bodies and clubs in the global sports world.

This role sits within the newly formed Strategy Office and will support the Sony Sports businesses across post-merger integration, strategy and corporate development. Reporting to the Head of Strategy Development, you will own workstreams end to end and work directly with ELT members and senior stakeholders across Sony Sports. In addition to the sports portfolio, the Senior Strategy Associate will also gain exposure to Sony’s other businesses (e.g., PlayStation & Sony Pictures) as we are actively exploring opportunities to collaborate across the enterprise.

This is a senior role with real autonomy. You will be expected to take ambiguous briefs and return exec-ready content with limited iteration, and to manage and mentor associates on the team — setting the standard for analytical rigour and quality of output.

Key Responsibilities

Corporate development, M&A and post-merger integration

• Lead the development of investment theses and strategic business cases for potential M&A, JVs and partnerships

• Own commercial and strategic due diligence workstreams — directing analysis, preparing materials for decision-makers, and leading calls with targets and advisers

• Own ROI, sizing and strategic fit analysis, and the recommendations that follow from it

• Drive the integration of newly acquired assets into the business, owning post-merger integration planning and delivery

• Qualify and rationalise investment and JV inbounds in a consistent format

• Originate and screen ‘warm leads’ for acquisition or partnership to achieve strategic growth

• Shape acquisition activity pre-, during and post-completion, including the strategic business case to be vetted by leadership

Strategy Development, Market and Competitor Intelligence

• Lead deep and thorough market analysis, providing strategic insight into areas for current and potential growth

• Own the latest view on the size, forecasts, profit pools and trends across our main and adjacent markets

• Stay up to date on the competitive landscape — understanding our key competitors and their activities by market

• Size, evaluate and prioritise different commercial opportunities, and make the case for where we should focus

• Own the strategic inputs into mid- and long-term planning (i.e., Mid-Range Plan, 5-year plan)

Strategy Office Support

• Own strategy updates and materials for ELT review; tracking and monitoring progress against our strategic goals

• Manage relationships with external advisers on specialised data

• Represent the Strategy Office in senior executive meetings with partners and prospective partners

• Manage and mentor associates on the team, reviewing their work and raising the standard of output across the Strategy Office

Key Skills and Requirements

To be successful in this role you will bring 2.5–4 years of experience at a top-tier strategy

consultancy or within a comparable in-house strategy function. In addition you will:

• Have knowledge of and an interest in sport and technology, experience in PMI and M&A is a plus

• Have strong analytical skills, including advanced financial modelling

• Be highly proficient in Excel, PowerPoint and additional software packages

• Hold outstanding research ability

• Be highly analytical — able to structure ambiguous problems in a clear and logical way, and translate market insight into a defensible recommendation

• Be a clear communicator with strong storytelling ability, credible in front of groups of any size and seniority

• Have excellent communication and interpersonal skills, with the ability to:

  • Build strong relationships with senior personnel

  • Gain the trust of both the senior team and wider stakeholders

• Have solid business acumen and commercial understanding

• Operate with a high degree of autonomy — taking a loosely defined brief and returning exec-ready content with limited iteration

• Be a natural team leader, comfortable managing, coaching and reviewing the work of others

• Be intellectually curious with a strategic mindset

• Have the ability to manage and prioritise multiple projects and deadlines simultaneously

• Have a desire to work in a fast-paced environment

Equal Opportunity Employer

Sony is an equal opportunities employer and as such makes every effort to ensure that all

potential employees are treated fairly and equally, regardless of their sex, sexual orientation,

marital status, race, colour, nationality, ethnic or national origin, religion, age, disability, or union membership status.