Executive - Client Leadership

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

Job Description: Senior Executive, Client Leadership

Reporting to: Senior Manager, Digital, Client Leadership & Growth

WPP is a creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities. For more information, visit www.wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit www.wppmedia.com. 

Mindshare: A Leading WPP Media Brand Mindshare delivers Good Growth for its clients. As "Growth Architects," we drive growth that benefits all stakeholders, better for people, planet, and business by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all.

Role Summary and Impact

As a Senior Executive, Client Leadership at Mindshare/WPP Media, you will serve as a strategic partner responsible for driving service excellence, integrated thinking, and consistent revenue growth, targeting a minimum of 15% to 20% year-on-year uplift.

You will ensure that Mindshare/WPP Media is the preferred partner clients consider for their business needs, proactively solving communication challenges and upholding WPP Media's ethical and compliance standards. You are accountable for all client deliverables in terms of strategy, servicing, executions, and revenue targets.

As a WPP media employee, continuous learning is essential. You are required to actively engage in learning and development initiatives, including familiarizing yourself with WPP's new identity, completing training on WPP Open tools, and participating in other relevant programs.

Key Responsibilities:

 Client Leadership & Thought Partnership:

• Serve as the trusted advisor and strategic partner to senior client stakeholders by building strong, long-term relationships and positioning WPP Media as the go-to partner for all communication challenges.
• Understand client business objectives, challenges, and competitive landscapes to translate them into effective integrated media strategies.
• Proactively identify growth opportunities, innovation, and new business for your existing clientele.
• Direct and implement successful strategies and proactively define the strategy for the upcoming year, ensuring alignment with client objectives.
• Lead the review and strategy process by effectively coordinating the preparation and delivery of Monthly, Quarterly, and Annual Year-over-Year (YOY) review presentations. Ensure all relevant data is accurately collated, and insights are clearly communicated.

Strategic Media Planning & Execution:

• Lead the development of integrated media strategies covering digital, TV, radio, print, outdoor, creative, and activation platforms together with stipulated teams (ESP, CMP, Investment & Creative).
• Ensure media recommendations are insight-driven, data-informed, and aligned with brand objectives.
• Oversee campaign implementation, optimization, and post-campaign evaluations to ensure performance against KPIs.

Revenue Growth & Account Expansion:

• Work towards achieving the assigned revenue targets and contributing to overall business growth.
• Identify, develop, and execute upselling and cross-selling opportunities for WPP Media's full suite of products and services, ensuring solutions are directly aligned with client needs and business goals.
• Proactively nurture client relationships to uncover new business opportunities and expand WPP Media’s footprint.

Team & Operational Management:

• Work closely with investment teams to secure the best media deals for clients and with the planning team to ensure effective execution.
• Ensure timely delivery of strategies, campaign plans, performance reports, and other client deliverables.
• Constantly monitor competitive activity and market trends to identify new opportunities and threats.
• Oversee client budgets, billing, and profitability for the cluster while maintaining operational efficiency.

Performance Tracking & Reporting:

• Define and measure key campaign performance metrics (GRPs, reach, ROI, engagement, etc.).
• Use data and insights to evaluate campaign performance and recommend continuous improvements.
• Deliver post-campaign analysis with actionable insights, learnings, and recommendations.

Skills and Experience:

• Minimum 3 years work experience in an advertising agency, client-side in-house team, or media owner capacity.
• Proven experience in media planning and buying across different platforms.
• Highly evolved presentation and reporting skills.
• Experience in managing multiple work streams, projects, and teams.
• Demonstrated experience and success working in a client-facing role.
• Show depth of understanding of the industry, business, brands, and consumers in client conversations.
• A passion for data, insights, and ideation.

Key Success Metrics:

Performance will be measured by the quality of presentations, the clarity of strategic direction, team collaboration, and client satisfaction with the proposed deliverables.

• Revenue Growth: Achieve or exceed the year-over-year revenue growth across allocated accounts.
• Account Expansion: Demonstrate consistent upselling and cross-selling of WPP Media products and services, by farming minimum 4 initiatives per year from your client portfolio.
• Client Satisfaction: Build and sustain strong, trusted relationships with senior client stakeholders and maintain high client satisfaction and retention rates.
• Innovation: Deliver integrated, innovative solutions recognized by clients as best-in-class at least 3 per year.
• Leadership: Successful delivery of all strategic review presentations (Monthly, Quarterly, Annual YOY).

In addition to the specific duties and responsibilities outlined above, the employee may be required to perform any other tasks or assignments reasonably assigned by the management from time to time, in alignment with the operational needs of the company.

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