Trends & Insights Manager

Wavemaker, part of WPP, positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.

WPP Beauty Tech Labs is a bespoke team embedded within Wavemaker, drawing on the best talent and practices from across GroupM and WPP. As Trends and Insights Manager, you will sit at the heart of this team, leading social media analytics and trend intelligence for the L'Oreal Groupe account across 32 of the world's most iconic beauty brands. Reporting into the WPP Beauty Tech Labs leadership team, you will translate complex data into clear, compelling insights that shape influencer marketing strategies and content decisions at the speed of culture. This is a role for someone who lives and breathes social media trends, understands the nuances of the beauty category, and brings the analytical rigour and genuine curiosity to back it up.

• You will own social media analytics and trend reporting across a portfolio of 32 L'Oreal Groupe brands, including Maybelline, Lancome, L'Oreal Paris, and Kerastase, among others
• Weekly trend and insights reports will be delivered directly to both the WPP Beauty Tech Labs team and L'Oreal stakeholders, requiring confident and polished client-facing communication
• The role works across creative and strategy teams, division leads, L'Oreal advocacy teams, and brand managers, making cross-functional collaboration central to how you operate day to day
• You will lead influencer campaign measurement, tracking ROI, engagement, reach, and brand perception impact to inform future investment and strategic planning
• Sitting at the intersection of beauty, social media, and data, this role demands someone who can move at the pace of culture, adapt quickly to emerging platforms, and challenge conventional thinking with evidence

What You'll Bring

• Proven experience analysing performance data across social media platforms including TikTok, Instagram, and YouTube, with the ability to identify trends, measure campaign effectiveness, and surface meaningful insights that inform strategy
• Advanced data analysis capability, with the confidence to interpret complex datasets and translate findings into clear, actionable recommendations for both client and internal audiences
• Strong storytelling skills demonstrated through dashboards, reports, and presentations that are tailored to different audiences, from day-to-day teams through to senior client leadership
• Experience in consumer behaviour research and competitive analysis, with a track record of turning findings into strategic recommendations that move brands forward
• Deep familiarity with native analytics tools across major social platforms, alongside working knowledge of third-party social listening and insights tools
• Excellent written and verbal communication skills, with the ability to present confidently and compellingly to stakeholders across multiple business functions
• Strong organisational skills and the ability to manage multiple concurrent projects without compromising accuracy or the quality of output

Bonus Points If You Have

• Experience working on beauty, personal care, or lifestyle brand accounts
• Familiarity with influencer marketing measurement frameworks and campaign reporting tools
• Prior exposure to a media or creative agency environment, particularly on large-scale, multi-brand client accounts

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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