Global Account Based Marketing Director

 The Global Account Based Marketing Director will lead the overall ABM strategy to drive pipeline and engagement within our strategic accounts through the development and execution of account based marketing programs. This role will be instrumental in refining, evangelizing and operationalizing account based marketing at Smartsheet. 

In close alignment with senior leadership across Sales, the Global Account Based Marketing Director, will own the strategy to develop, create and deliver both custom 1:1, 1:Few and scalable 1:Many engagement programs for high-value accounts. Additionally, leveraging marketing automation, CRM and predictive analytics tools, this role will analyze prospect profiles and behavior to create highly targeted ABM programs for small account clusters. 

This pivotal position demands a combination of strategic vision and practical, hands-on implementation to achieve quantifiable results through precise marketing efforts, all while utilizing strong data analysis and effective leadership.The ideal candidate is entrepreneurial, curious and results-driven, with proven results in building successful ABM strategies and programs.  

This full-time position reports to the VP, Global Customer & ABM Marketing and can be located in our Bellevue, WA office, or you may work remotely from anywhere in the US where Smartsheet is a registered employer.

You Will:

• Own and drive the strategy for targeted, personalized ABM programs to acquire and grow high-value accounts
• Design, scale, and operationalize an ABM engine that connects brand, demand, and sales into a single motion, at global and regional level
• Responsible for the design and execution of  Smartsheet's ABM strategy, aligned to the overall marketing and sales goals
• Evangelize ABM and communicate performance across Marketing and Sales leadership to drive clear strategic alignment and understanding of approach and results
• Achieve account and segment pipeline and engagement goals through account based marketing strategies and tactics 
• Develop highly relevant messaging for single accounts and account clusters 
• Create and execute integrated ABM programs via insight intelligence, digital marketing, email, prospecting, direct mail, events and web bespoke tactics 
• Partner closely with Sales, SDRs, Field Marketing, Corporate Marketing and Product Marketing teams to orchestrate 1:1 & 1:Few  account messaging, outreach and penetration 
• Use predictive marketing, CRM and marketing automation tools to monitor and orchestrate ABM outreach 
• Analyze ABM program performance, defining and tracking key performance metrics and measuring ROI to continuously optimize the ABM strategy
• Provide sales teams with relevant playbooks, collateral, and training to maximize program impact.
• Coordinate with client-facing teams to gather feedback, adjust tactics, and synchronize outreach efforts.
•  Partner across Marketing (Product, Content, Digital, Field etc) to embed ABM best practices into global campaigns, launches, and customer expansions.
• Other duties as assigned

You Have:

• 12 + years experience in B2B Marketing 
• 5+ years experience in focused ABM marketing 
• Extensive B2B marketing experience across a variety of mediums, from developing messaging platforms to creating persuasive copy for email, direct mail, digital ads, SDR scripts and marketing assets 
• Strategic thinking and planning competency, with the capacity to develop and execute a comprehensive ABM strategy.
• Data analysis and interpretation skills, allowing you to identify trends, opportunities, and challenges in account data.
• Ability to understand what’s important to multiple buyer personas, including senior decision-makers, and developing tailored messaging and collateral designed to resonate with them​​
• Proven track record of designing and scaling multi-channel ABM programs that deliver measurable revenue impact.
• Deep understanding of sales alignment, buyer journey orchestration, and the interplay between brand, content, and demand.
• Experience with ABM intent tools, Salesforce, Marketo and predictive analytics tools 
• Self-starter with a “can-do” attitude 
• Ability to evaluate and navigate complex problems with multiple, evolving variables 
• Communication and influence – must be an energetic and passionate with ability to lead cross-functional teams to achieve ABM goals 
• Prior experience and success in leading high performing teams
• Results–oriented with a passion for performance measurement and analytics 
• Ability to manage through multiple projects simultaneously with tight deadlines 
• Must be legally eligible to work in the US on an ongoing basis