Head of Engineering

If you’ve ever asked ChatGPT or Perplexity a shopping question, you’ve already glimpsed the next frontier of eCommerce where Large Language Models (LLMs) shape how consumers discover and trust brands.

That’s where Yotpo Discover comes in. We’re leading Yotpo’s mission to make brands visible, cited, and trusted in this new world of AI-driven discovery. We are pioneering the industry's transition from traditional SEO to AEO (AI Engine Optimization).

Our team works like a startup inside Yotpo—fast, hands-on, and driven by curiosity. We experiment, build, and launch new AI-powered products that redefine how brands connect with shoppers in the age of conversational search. As we explore this emerging domain, we’re looking for a Head of Engineering to own technical execution and build a world-class engineering team to win this new market.

What You Will Do

As the Head of Engineering for Discover, you will own the technical strategy, execution, quality, and delivery of the product.

• Execution & Delivery Ownership: Own the end-to-end execution of our engineering roadmap. You will unblock technical hurdles, and stabilize our MVP infrastructure to support complex, multi-brand, and agency-level scale. You ensure that we ship robust, performant code at startup speed.
• Hands-On Technical Leadership: This is a highly active role. You aren't just managing from a distance; you will write code, build prototypes, review PRs, and work side-by-side with your engineers to design scalable systems (LLM pipelines, data ingestion, and event-driven architectures).
• Engineering Quality & Standards: Establish the bar for technical excellence. You will define our coding, testing, and deployment standards, balancing the need for rapid product experimentation with strict platform stability, observability, and cost-efficient LLM integration.
• Cultivate an AI-Native Engineering Culture: Champion modern developer experiences (DevEx) within the team. Drive the adoption of agentic workflows and automated internal tools to eliminate boilerplate and amplify the team's delivery velocity.

Who You Are

• A Hands-On, Battle-Tested Leader: 5+ years of experience leading engineering teams within fast-paced startup environments and rapidly changing landscapes. You are passionate about coaching developers directly and keeping your own coding and architecture skills sharp.
• A Product-Minded Executioner: You thrive at the intersection of AI, full-stack development, and experimentation. You don’t build architecture for the sake of architecture—you build to unlock immediate merchant value. You understand business KPIs, ask "Why" before "How," and translate product goals into clean technical solutions.
• An Inspiring Culture Builder: You foster an engineering environment of high standards and high psychological safety. You give your engineers the autonomy to move fast while providing the clear architectural guardrails they need to succeed.

Why Discover at Yotpo?

This is a rare "startup within an enterprise" opportunity. You will operate with the autonomy and speed of a startup tech lead, backed by the data, resources, and ecosystem integrations of an established market leader. You have a clean slate to shape the architecture, choose the modern tool stack, and build a world-class team of talented builders from scratch in the most exciting domain in technology today.