Creative Solutions Interactive Designer SE, GOC

Role Overview   

Interactive Designer: responsible for designing interactive creative formats within programmatic advertising, adhering to defined technical specifications.  The role involves building and adapting HTML5 banners using tools like Google Web Designer, video assembles, static graphic adaptations, creation of reusable creative templates developing engaging formats, while leveraging proficiency in the Adobe Creative Suite (Photoshop, Illustrator, After Effects), Figma, HTML, CSS, and basic JavaScript. 

The key responsibilities for the role are: 

• Design programmatic formats across multiple channels on a variety of sizes and extensions, including display, video, DOOH, TV using tools like Adobe Suite and Figma. 

• Build programmatic formats across multiple channels on a variety of sizes and extensions, including display, video, DOOH, TV using tools like Google web designer and online platforms like Celtra. 

• Ensure the programmatic formats comply to the specifications required for each channel, considering weight, duration, size, resolution and clicks/links. 

• Build creative templates for dynamic campaigns. 

• Set up and/or upload creatives to adservers like Campaign Manager. 

• Tracker implementation for creatives that require them. 

• Set up dynamic campaigns for programmatic in adservers like Choreograph and Campaign Manager.  

• Work with development team in creative implementations. 

Skills & Experience  

• Professional in graphic design, advertising, or related fields. 

• 2 years in advertising/media agencies.  

• Proficiency in banner production tools like Google Web Designer. 

• Basic familiarity with HTML, CSS, Javascript. 

• Proficiency in Adobe Creative Suite: Photoshop, Illustrator, InDesign, After Effects. 

• Proficiency in Figma. 

• Basic handling of Google and Microsoft suites for file management: spreadsheets, presentations, documents. 

• Conversational English. 

Expected outcomes: 

• Deliver programmatic formats that work correctly for the intended platforms/environments. 

• Proficiency adapting graphic materials of a campaign visual into multiple formats and/or sizes. 

• Independency sorting assigned tickets for formats build. 

• Adaptability to work for multiple brands and markets. 

• Adserver management and tracking implementations. 

• Dynamic campaigns management. 

• Familiarity with the multiple formats of programmatic offered by the Creative Services team. 
• Rely on WPP AI models for optimized processes. 

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include access to internal learning platforms, certifications, and training sessions, life insurance, wellness programs, significant paid time off, preferential partner discounts, employee mental health awareness day, and more. 

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.We believe the best work happens when we're together, fostering creativity, collaboration, and connection. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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