Marketing Manager, APAC

Singapore | Full Time | Hybrid

The Partnerships Marketing Manager will own the strategy and execution of joint marketing initiatives with Payoneer’s regional partners and CSP’s (Corporate Service Providers), helping turn partnership marketing into a scalable growth engine. This role sits at the intersection of Marketing and Partnerships, and is responsible for driving awareness, demand, and partner‑sourced pipeline through co‑marketing programs.

You will work closely with Partnership Managers and regional GTM teams to design compelling partner narratives, execute integrated campaigns, and measure the impact of partner‑led marketing across Payoneer’s ecosystem.

This role is responsible for shaping APAC‑specific partner marketing narratives, activating joint go‑to‑market programs, and scaling repeatable partner marketing plays across diverse markets such as Southeast Asia, India, East Asia

What you will do

Co‑Marketing & Regional GTM Execution

• Run co‑marketing that drives outcomes (not activity).
  Plan and execute joint campaigns with top CSPs —webinars, co‑branded content, partner toolkits, and targeted acquisition programs—built around shared goals and measurable ROI
• Plan and deliver joint marketing campaigns with other APAC partners, including industry events, content collaborations, email and lifecycle campaigns, and integrated digital activations.
• Partner with regional marketing and country teams to localize campaigns while maintaining brand and messaging consistency.
• Support key APAC partnership launches and integrations with strong go‑to‑market storytelling and orchestration.

Partner Enablement & Scalable Assets

• Build APAC‑ready partner marketing toolkits: messaging frameworks, partner pitch decks, case studies, customer stories etc.
• Create “campaign‑in‑a‑box” assets: messaging, landing pages, email templates, sales enablement, client‑facing guides—so CSP teams can confidently recommend Payoneer

Cross‑Functional Collaboration

• Act as the connective tissue between Partnerships and Marketing teams in APAC.
• Work closely with Partner Managers to prioritize high‑impact partners and ensure marketing programs support commercial goals.

Performance Measurement & Optimization

• Define and track success metrics for APAC partner marketing (e.g., partner‑sourced pipeline, influenced revenue, adoption, campaign performance).
• Use insights to continuously optimize programs, scale best practices across markets, and sunset low‑impact activities.
• Share learnings and feedback with global teams to shape future partner marketing playbooks.

Who you are

Experience

• 6–10 years of experience in B2B marketing, Partner marketing, or ecosystem marketing, preferably within fintech, payments, SaaS, or platform‑led businesses.
• Proven experience running co‑marketing programs with external partners across APAC, including emerging and developed markets.
• Strong understanding of APAC market complexity—regulatory diversity, cultural nuance, and corridor‑based growth dynamics.

Skills & Capabilities

• Strategic and execution‑oriented: able to design scalable frameworks and execute hands‑on with speed and rigor.
• Strong storytelling and messaging skills, especially in translating complex financial or technical products into partner‑friendly narratives.
• Data‑driven and commercially minded, with comfort tying marketing activity to pipeline and revenue outcomes.
• Highly collaborative, able to influence cross‑functional and cross‑cultural stakeholders without direct authority.
• Experience working in fast‑growing, matrixed global organizations.

Why This Role Matters

• This position is critical to Payoneer's strategic expansion across APAC’s B2B & eCommerce markets. You'll work directly on strategic initiatives to drive systematic growth in APAC.
• You’ll have regional ownership with global visibility, shaping how Payoneer shows up with partners across some of the world’s fastest‑growing digital economies.
• You’ll work on complex, meaningful problems—helping businesses across APAC participate more fully in global commerce.