Head of CRM

• Develop and execute CRM strategy for a specific LATAM market;

• Own the full player lifecycle: onboarding, retention, reactivation, VIP;

• Implement advanced player segmentation based on behavioral and financial data;

• Manage multi-channel communications (email, SMS, push, in-app, etc.);

• Manage and develop the CRM team;

• Monitor and improve key KPIs: LTV, ARPU, Retention Rate, Churn, NGR;

• Collaborate closely with BI, Marketing, Product, and VIP teams;

• Communicate with external partners.

• 5+ years of experience in CRM, with a strong focus on retention and customer lifecycle management;

• 2+ years of experience leading CRM teams or managing CRM functions;

• Strong understanding of player lifecycle, retention strategies, and engagement mechanics;

• Hands-on experience with CRM platforms such as Optimove, Salesforce, FastTrack, Smartico, or similar solutions;

• English proficiency at an intermediate level or higher;

• Proven experience working with LATAM markets;

• Spanish language proficiency would be considered a strong advantage.

• Strategic and commercially minded leader with the ability to drive CRM growth and retention performance;

• Data-driven decision maker with a strong focus on measurable business impact and continuous optimization;

• Proven people management experience, with the ability to build, develop, and lead high-performing teams;

• Strong stakeholder management, communication, and prioritization skills, thriving in a fast-paced and dynamic environment.

• Health & Wellness Focus;

• Global Medical Coverage;

• Growth Opportunities;

• Benefits Programs (compensation for the gym/stomatology/psychological service & etc.);

• Performance-Driven Rewards;

• Dynamic Work Environment.

Apply, and let your growth journey begin.