GTM Engineering Lead

The Role

We’re looking for a GTM Engineer to build the systems that turn buying signals into qualified meetings. This role sits within Marketing but works across Sales, founders, and go-to-market leadership to make sure the right accounts get the right outreach at the right time. You’ll own the technical and operational engine behind intent-driven outbound, combining AI tools, enrichment workflows, experimentation, and reporting to drive pipeline from named accounts.

This is a hands-on role for someone who likes building as much as operating. You should be excited to work across tooling, data, messaging, and execution, and to treat outbound as a system that can be engineered, tested, and improved over time. The right person will combine technical fluency with strong growth instincts and clear revenue accountability.

What You’ll Own

• Build and operate the intent signal stack across website activity, paid engagement, event participation, social activity, hiring patterns, funding events, job changes, and other high-value account signals
• Surface and prioritize the highest-conviction target accounts each week with a clear view into why they matter and why now
• Design enrichment and research workflows that generate account briefs at scale, including tech stack, recent company developments, stakeholder context, and tailored outreach angles
• Own the workflow layer for scoring, routing, enrichment, and trigger-based outbound using tools like Clay, OpenAI, Claude, and other GTM automation platforms
• Build and run personalized outbound programs from founder, AE, and vertical lead inboxes so every send is timely, relevant, and tied to real account context
• Stand up a repeatable experimentation engine across messaging, hooks, channel mix, sequencing, and send patterns, then codify what works into scalable plays
• Track performance from signal to meeting to pipeline, with clear reporting on reply rates, meetings booked, SALs generated, and pipeline sourced by account, campaign, and signal source
• Partner closely with Sales to improve lead handoff, outreach timing, and account coverage across key verticals
• Kill weak campaigns quickly, double down on what converts, and continuously raise the quality of the system

What We Need

• 4+ years of experience in growth, demand generation, marketing operations, GTM engineering, growth engineering, or technical outbound in a B2B SaaS environment
• Hands-on experience building workflows with tools like Clay, LLM APIs, enrichment providers, CRM platforms, and marketing automation tools
• Strong technical fluency and comfort working across data, automation, prompt workflows, APIs, spreadsheets, and systems design
• Proven ability to turn fragmented intent signals into structured account prioritization and outbound execution
• Experience running or supporting highly personalized outbound motions for enterprise or named accounts
• Clear understanding of funnel performance, with the ability to measure and improve reply rates, meetings booked, sourced pipeline, and conversion by segment
• Strong copy and messaging instincts, especially for concise, human outbound tailored to account context
• High ownership mindset with comfort operating cross-functionally across Marketing, Sales, and leadership
• Bias for action and experimentation, with the judgment to test quickly and cut what is not working
• Ability to communicate clearly with both technical and non-technical stakeholders

Nice to Have

• Experience supporting founder-led or executive-led outbound motions
• Familiarity with enterprise marketing buyers, especially within Fortune 500 or other complex accounts
• Experience with signal-based GTM tools such as LinkedIn Sales Navigator, Common Room, 6sense, Apollo, or similar platforms

Compensation

The base salary range for this position is $170,000 to $195,000 annually. Final compensation will be determined based on factors such as experience, skills, and qualifications.

In addition to base salary, this role is eligible for a performance-based bonus and equity grant.

Gradial offers a comprehensive benefits package, including medical, dental and vision insurance, 401(k) retirement plan, paid time off, paid sick leave, and other employee wellness programs.