Marketing Automation Manager

At Flipdish, we’re turning the tables in favour of independent restaurant and takeaway owners by offering them powerful, simple-to-use tech solutions backed by real human support. Everything we do is designed to make running a restaurant satisfyingly simple in a world that’s anything but.

About the role

You’ll join the Commercial / Marketing team, owning the end-to-end customer journey after acquisition — shaping how customers are onboarded, engaged, retained, and expanded through clear, timely, value-driven communication.

You’ll be the connective tissue across Marketing, Customer Success, Strategic Account Management, Sales, and Product, ensuring customers receive coordinated messaging across channels (email, WhatsApp, and in-product) without being overwhelmed by different teams.

Success in this role looks like measurably improved activation and feature adoption, stronger retention and reduced churn, and expansion impact (MRR / order volume) driven by targeted lifecycle programmes and continuous experimentation.

What you’ll own

• Own the lifecycle communication strategy post-acquisition across email, WhatsApp, and in-product; partner with Marketing, CS, and Product to deliver a coherent, high-quality customer comms experience.
• Build and optimise automated onboarding journeys that help customers activate, adopt key features, and reach value faster; collaborate with Onboarding and Product to improve step-by-step conversion.
• Improve retention by identifying early churn signals and building interventions (automations, campaigns, and playbooks); partner with Strategic Account Management to reduce churn and protect revenue.
• Drive expansion outcomes by creating cross-sell, upsell, and growth campaigns; work closely with Strategic Account Managers to increase MRR and order volume through segmentation and targeted offers.
• Establish customer segmentation, triggers, and experimentation (A/B testing); work with Data and Product to ensure CRM structures, insights, and reporting enable fast iteration and measurable impact.
• Act as the guardian of customer communication: prevent over-messaging, coordinate cross-team comms calendars, and ensure messaging aligns to product positioning, brand tone, and customer expectations.
• [Required in all Job Descriptions] Challenge poor decisions and propose better ways of working. Constructive challenge is a responsibility - prioritising harmony over truth or progress is a failure of responsibility.

What success looks like

• Higher activation and feature adoption (customers reaching value sooner and using more of the platform).
• Reduced churn through earlier detection of risk and effective, data-driven interventions.
• Increased expansion MRR and order volume attributable to lifecycle and cross-sell programmes.
• Improved engagement rates across lifecycle channels (and improved customer sentiment signals).
• Clearer coordination across teams, evidenced by fewer unplanned/duplicative customer messages and a more consistent customer experience.

About you

You’ll thrive in this role if you:

• Have proven experience in lifecycle / CRM / retention / growth marketing (ideally in SaaS or a tech-enabled business).
• Can demonstrate strong capability in segmentation, automation design, and multi-channel messaging, and understand how CRM data structures support this.
• Are highly data-driven: you can interpret insights quickly, form hypotheses, run experiments, and translate results into improved journeys.
• Communicate exceptionally well and collaborate effectively across teams (Marketing, CS, Strategic Account Management, Sales, Product, Data).
• Have excellent copywriting skills and can simplify complex concepts into clear, value-driven customer communication.
• Are highly proactive and commercially minded, with a strong sense of ownership and urgency around measurable outcomes.
• Are comfortable influencing without authority and creating alignment across stakeholders with competing priorities.
• Challenge poor decisions and propose better ways of working.

These would be helpful, but are not required:

• Experience using Intercom for customer communication, support, or automation.
• Strong familiarity with AI tools/workflows to automate, optimise, and scale lifecycle programmes.
• Experience working with Salesforce CRM and/or Hubspot marketing automation.
• Experience communicating to (or working with) restaurants, takeaways, or similar operators.

What you get

We’re a growing startup and we understand that amazing incentives will attract amazing talent. Alongside a competitive salary, we offer unparalleled opportunities for career growth. If you’re smart, ambitious, and hard-working, we’ll do whatever it takes to make you a Flipdisher!

• Time off: 24 days annual leave + public holidays + company days (e.g. Summer Fridays, seasonal)
• Private healthcare: OPD + IPD coverage
• Transport: Company-provided pick-and-drop service
• Team connection: Quarterly team meet-ups and company events

Here’s what you can expect throughout the interview process.

1. Recruiter screening call (15–30 minutes)
2. Hiring manager interview (45–60 minutes)
3. Competency / technical stage
4. Reference checks

At Flipdish, we’re on the side of independent restaurant and takeaway owners, running busy operations on tight margins with rising costs, staffing challenges, and an increasingly demanding customer base. Our job is to make their lives easier with technology that’s powerful, satisfyingly simple, and backed by real human support.

Our integrated ecosystem — spanning online ordering, marketing, loyalty, point of sale, menu optimisation, and operational automation — helps restaurants grow while staying in control. We’re an AI-first company, and we use it to help our customers get better outcomes: faster ordering, smarter marketing, and smoother operations, so owners and teams can spend more time on what matters.

Inside the company, we value ownership and clarity, with a friendly, people-led culture behind it. We trust our people to help shape what kind of employer Flipdish is, not just follow a script. Transparency is huge for us: we listen to each other, and create the space for people to grow (with balance, not burnout). We’re focused on impact and team energy, not “being seen”. You’ll have meaningful scope, work closely with smart people across teams, and be trusted to make things better as Flipdish scales.

If you’d like to read more about interviewing at Flipdish, please check out our Interviewing at Flipdish guide.