Performance Creative Specialist

NewForm is a performance marketing agency that oversees ~$100M/year in ad spend for tech and mobile brands. We help category disruptors such as Betr, ElevenLabs, Binance, and others scale paid social through our short-form, content-led approach. Our in-house content team creates thousands of human-centered ads each month with the goal of driving efficient growth for our clients.

As a Performance Creative Specialist, you will help drive the creative operation from A to Z by supporting the development and execution of high-performing paid social creative. You'll work closely with our Creative Strategists to strategize, concept, script, and execute ad concepts by leveraging our in-house content team and external network of creators.

You will play a key role in connecting performance data to creative decisions. This role requires a strong eye for what makes winning creative, paired with the analytical ability to identify patterns, extract insights from performance data, and translate those insights into stronger creative strategies and executions.

• Develop paid social ad concepts, hooks, angles, and scripts alongside the Creative Strategy team

• Support creative strategy by generating variations and new concepts based on performance insights

• Partner closely with editors, creators, and the production team to bring ad concepts to life

• Analyze creative performance data to identify winning patterns, uncover insights, and improve future concepts

• Stay deeply tapped into organic and paid social and creative trends to continuously improve creative output

• Help maintain organized creative workflows, timelines, and feedback loops across the production process

• Analytical by nature, with the ability to identify meaningful signals from large datasets and performance trends

• Strong communication and organizational skills

• Deep knowledge of cultural

• A sharp eye for what makes winning ad creative

• Excellent copywriting and ad scripting skills

• Ability to manage creative production workflows and timelines

• Ability to thrive in a fast-paced, collaborative environment

• This is a full-time remote position

• Competitive compensation ($30k - $60k based salary per year)

• Performance-based bonus structure

• Opportunity for compensation reviews based on performance