Principal Product Designer

About the Role

We are seeking an experienced and visionary Principal Product Designer to serve as Flex's highest-caliber individual design contributor. In this role, you will set the bar for craft and quality across our entire product portfolio - not by managing designers, but by doing the work at a level others aspire to. You will drive design vision and strategy for the most complex, highest-impact initiatives at Flex, shaping how we build for our users and how the design function operates.

Vision and Strategy

• Define and articulate design vision for Flex's most critical and complex product initiatives, ensuring work aligns with business goals and resonates deeply with our users
• Establish a north star for the consumer experience and drive cross-functional alignment around it
• Influence product strategy and roadmap directly through the quality and clarity of your design work and perspective
• Stay close to how the design industry and UX trends are evolving and bring those insights into Flex

Quality and Craft

• Own the design process end-to-end on flagship initiatives, from research and ideation through refinement, prototyping, and final execution
• Hold a high bar for craft across everything you touch, from individual interaction patterns to our design system
• Build detailed prototypes that illuminate the future of the product and help teams make better decisions
• Use AI across the design lifecycle for, rapid exploration, prototyping, and front-end workflows, and model how the team can do the same

Influence and Collaboration

• Partner with design leadership, product, and engineering to shape the direction of complex, cross-cutting product areas
• Collaborate with other designers to ensure alignment and consistency across the consumer experience
• Advocate for design thinking and user-centered principles across the company at every level, up to and including executive leadership

Standards and Mentorship

• Establish and evolve design standards, processes, and patterns that raise the quality floor for the entire organization
• Provide mentorship and craft feedback to designers across the team
• Contribute foundational elements and set the standard for how the design system should evolve

Key Qualifications

• Experience: A demonstrated track record as a senior IC contributor on complex consumer products
• Design Mastery: Deep expertise in UX/UI design with strong experience showcasing shipped work at significant scope and quality
• Strategic Thinking: Ability and demonstrated experience to operate at the product strategy level, shaping direction through design
• Craft: Exceptional execution skills with high attention to detail in interaction design, visual design, and prototyping
• Collaboration: Excellent communication skills; able to work fluidly with cross-functional teams including product, engineering, marketing, and executive leadership
• Tools and Tech: Proficiency in modern design tooling; and fluency with front-end development
• AI Fluency: Comfort using AI tools across the design process for research, exploration, prototyping, and workflow improvement
• Passion: Genuine interest in financial products and improving people's financial lives